Content Strategy Scoping Questions List – In order for you to be successful with your digital business, there needs to be a good content strategy. But creating a good content strategy is not easy either. There are a lot of questions you have to ask yourself and your audience.
So, what are these questions, and how can they help you create a good content strategy? We’ll answer both of those questions in this article on Content Strategy Scoping Questions List.
Defining Content Strategy
When we talk about content strategy scoping questions list, it’s important to understand that it’s not just about the written content on your site. It’s not just about articles, blog posts, and press releases. It’s so much more than that.
It’s about the entire user experience your company offers online. Think of it this way. If you were browsing online, how would you like to be treated?
What kind of experience would you like to have? What would keep you coming back? Those are all questions that content strategy tries to answer.
Questions You Should Be Asking
1. What is your buyer persona?
The first question you need to ask yourself as a part of this content strategy scoping questions list is What is your buyer persona?
What is their name? What do they do for a living? Do they have a family? What is their education level? What are their hobbies? This information will help you better understand who you need to create content for.
If you don’t know who your customers are, it will be difficult to create content that resonates with them. You’ll also have a tough time getting your content in front of them since you don’t know how they prefer to be reached.
2. Who is your audience?
Now that the first question is done, the next for this content strategy scoping questions list is to know who your audience is.
What gender are they? Are they male or female? What is their education level? If they’re a business, what industry are they in?
Where are they located? What is their socio-economic level? What is their employment status? What is their marital status? What is their employment status? What is their occupation? And what is their annual income?
That’s a lot of information, but it’s important for you to know as a marketer and content creator.
In general, your buyer persona would make it much easier for you to answer these questions. As such, it’s not surprising to see it be the first question in this content strategy scoping questions list.
3. What kind of content would your audience appreciate?
Now that you know who your audience is and have your buyer persona on hand, the next question for a content strategy scoping questions list is to know what kind of content would they appreciate the most.
For example, if your buyer persona and audience land solidly on the millennial end of the spectrum, you can bet that they’d be all in for short video formats the likes of TikTok and YouTube shorts.
4. What is the age demographic of your audience?
The next question to ask yourself for this content strategy scoping questions list is what your audience’s age demographic is.
As our earlier example shows, different age demographics have different tastes and interests. As such, you have to know what your audience’s age demographic is if you want to be successful with your content strategy scoping.
5. What topics are your audience interested in?
And finally, the last question you should ask for this content strategy scoping questions list is what kind of topics they’re interested in.
If you see that a lot of your audience is interested in diets and losing weight, then you might want to create content that helps with dieting and nutrition.
These are just a few questions you can ask yourself when creating a content strategy. They’ll help you determine who your audience is and what topics they’re interested in. They’ll also help you decide what type of content to create.
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When you have a good idea of your audience, it’ll be a lot easier to create content that resonates with them. You’ll also be able to get that content in front of them more easily. Digital businesses need a good content strategy, and these questions can help you create one.