How To Create Content Pillars For Instagram : 4 Ultimate Guide

December 27, 2022

How to create content pillars for Instagram – Instagram is a fascinating social media. It started as something simple where people could share images of the things they love, and now it has turned into one of the best marketing tools available.

But as usual, you can’t just go into this kind of thing blindly. In Instagram, there are these things called Content Pillars that if used correctly can help you gain more fame easier. We’ll explain all of this in this guide on how to create content pillars for Instagram.

Read More : 5 Content Strategy Scoping Questions List

Content Pillars ?

how to create content pillars for instagram
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Before we get into the guide how to create content pillars for Instagram itself, it’s always important to understand the topic that we’re going to be talking about first. So, what is this thing called a content pillar?

A pillar is something that holds up your whole structure, and to create great content is to create a strong structure. In marketing terms, a content pillar is a special type of content that is consistent and specific in what it offers to your audience.

Imagine your Instagram account was a store: you need something to sell and a way to display your products. What are the products you sell? The products you sell are the images you post, and the way you display them is by creating a strong structure.

Now that it’s out of the way, let’s dive into how to create content pillars for Instagram guide that you can follow.

Creating a Content Pillar for Instagram

how to create content pillars for instagram
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1. Research your followers

The first step in how to create content pillars for Instagram is to know your audience. What is their age? What is their gender? Where do they come from? Are they mostly businessmen or teenagers?

Knowing their likes and dislikes will help you create content that is more likely to attract them. You can do this by either doing a poll on your account or by simply checking the people that currently follow you and go from there.

In a way, this particular step of how to create content pillars for Instagram can be considered stalking, but not for nefarious things. Look up what they like to create with, what other accounts are they following, et cetera.

Doing this step this way is much better than asking yourself the questions above as it gives you a solid base for your foundation instead of just basing it all on something not as factual.

2. Research your followers’ hashtags

An important part of marketing is knowing what people are searching for and how you can be there to provide them with the goods. This can be done by using hashtags on your posts but only if you use them correctly.

You can find out what hashtags your followers use the most by looking at their posts, and then using them in your own posts.

3. Checkout what’s trending through Google Trends

The next tool that’ll help your journey for this how to create content pillars for Instagram is Google Trends.

Trends can help you generate interest in your posts, and though they don’t necessarily show what’s trending on Instagram in and of itself, you can still use them to your benefit and plan your Instagram posts ahead of time so you don’t get caught off-guard.

For example, on Halloween, people want spooky images for their posts, so if you’re selling costumes for dogs, you can easily ride the Halloween trend by creating and posting spooky images with your product. The same applies to Christmas and New Year.

4. Be consistent in what you post

We mentioned earlier that content pillars help you be more consistent in what you post, but what we’re talking about for this step of how to create content pillars for Instagram is not about the type of content that you post, but the frequency of which you post those contents.

This is one of the best ways to have more people follow your page, stay with your page, and like what you post. Being consistent means that you post the same type of content every day or at least every week.

By doing this, you are letting your followers know that you are reliable and that they can expect the same every time they log in to your page. By being consistent, you are more likely to gain more followers as well.


how to create content pillars for instagram
Source : Pexels

Creating content pillars for Instagram is an important part of having a successful account. By knowing your followers, researching their interests, and using trending topics, you will be able to create posts that are more likely to get likes and comments.

Read More : 5 Steps How to Open a Thrift Store on Instagram

And remember, don’t be afraid to try new things – creating great content isn’t always easy, but it’s always worth it which we hope we helped make easier with this guide on how to create content pillars for Instagram.

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