Marketing Strategy in the Philippines You Need to Do: Step-by-step

September 6, 2022

Marketing strategy in the Philippines – There is so much you need to learn from the marketing strategy in the Philippines. If you own a business, one of the most important things you need to do is to create the perfect marketing strategy. With the help of an effective marketing strategy, you can reach out to more potential customers.

You can increase your sales and revenue by reaching out to more potential customers. And if your sales and revenue are growing, your business will also be able to grow along the way. And that is how crucial marketing is for any kind of business.

To create an effective marketing strategy, you need to consider many things. One of the things you should consider is the type of audience you want to attract. So, to appeal to Filipinos, you must learn all there is to know about their needs and desires.

The Philippines and Their Love for Socializing

marketing strategy in the philippines
Photographer: Gino | Source: Unsplash

The Philippines is one of the unique countries in the world. Why? Simply because Filipinos are known to be very sociable compared to people from other countries on earth. You will often find the locals very nice and friendly toward other people, which is common in the Philippines.

One of the things that Filipinos love so much is socializing. And because of this, the marketing techniques you should use for Filipinos should be based on their love for socializing. That is why the most effective marketing strategies in the Philippines are usually social media- and people-centric.

Marketing in the Digital Era

Nowadays, everything is digitalized. Even when you want to socialize, you do not necessarily need to get out of the house. All you need to do is open your smartphone or computer, and you will be able to talk to many people.

One of the best things about socializing in the digital era is that you will be able to do it anytime and anywhere. And since Filipinos love to stay connected, they also love socializing digitally. This country might have more than 90 million social media users by 2025. That is why digital marketing strategies are the way to go.

The Best Marketing Strategy for Filipinos

Now that you know a little about Filipinos and what they love let’s talk about their most effective marketing strategies. Without further ado, here are some marketing strategies you should use to attract Filipinos to your business.

Word-of-Mouth Marketing

marketing strategy in the philippines
Photographer: Priscilla Du Preez | Source: Unsplash

The first marketing strategy you should use is word-of-mouth marketing. Most people in the Philippines will trust the recommendations they get from people they know, especially their friends and family.

Word-of-mouth marketing is a great marketing strategy in the Philippines because they love socializing. However, to use this strategy, you must ensure that you have good-quality products. If you are offering a service, you need to ensure that your service is truly reliable. Another thing you need to pay attention to is your customer service.

By running your business properly, your clients will be satisfied with you. And they will recommend you to a lot of people they know. That way, you will be able to see an increase in clients, which will help your business grow.

On top of that, word-of-mouth marketing will also help you build brand loyalty. Since your clients will be satisfied with you, they will likely use your products or services again. That way, you will be able to maintain a great base of customers.

Influencer Marketing

The next type of marketing that will be very effective in the Philippines is influencer marketing. Influencer marketing is one of the most popular digital marketing strategies you will find today. And that applies in the Philippines as well.

The digital crowd in the Philippines loves influencer marketing. You will find many influencers in this country, opening many business owners' opportunities. And the effect of influencer marketing on a business can be quite massive.

If you own a product or service, you can ask influencers to endorse your products and services. All you need to do is give those influencers free products to let them review your products. You can also pay them a professional fee to ensure that they endorse your products.

Social Media Marketing

Another type of marketing you should use in the Philippines is social media marketing. Social media marketing is a big hit in the Philippines, mainly because almost everybody in this country is active on social media. This country is known as one of the most social media savvies in the world. That is why business owners should take advantage of this fact.

In social media marketing, business owners can use social media to connect with potential customers. Most people in the Philippines spend their time on social media, which is why you need to advertise your business on social media platforms.

One of the best things about social media marketing is its low cost. You will not have to spend a lot of money like you would on traditional media or print marketing. All you need to do is to be creative, and you will reach out to many customers in no time.

Video Marketing

The last type of marketing you should consider is video marketing. Videos are one of the best things that people like to watch. People can easily consume video rather than an infographic or a written blog post. That is why you should make video content to promote your business.

You can use videos to provide information to your customers about your business. However, you must ensure that your videos can convince potential customers to use your products or services.


In conclusion, marketing is a very important thing you need to consider if you own a business in the Philippines. And since Filipinos love socializing in the digital era, you need to utilize every digital platform you can use to promote your business. Go ahead and try the marketing strategy in the Philippines that we have mentioned above.

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