How to grow clothing brand on Instagram – You might land yourself on Instagram thinking that it’d be a great platform to advertise your own clothing brand. And you’d be correct, Instagram is where the place for all the aesthetic and fashion-related products goes.
As such, it is completely possible for you to grow your clothing brand on Instagram. But how exactly? Well, this how to grow clothing brand on Instagram for Beginners guide will walk you through all the steps.
Read More : How to Start an Instagram Boutique: Step-by-Step
How to Grow Clothing Brand on Instagram Tips & Trick
1. Create a catchy username
Before you get going on any of the other stuff for this how to grow clothing brand on Instagram guide, you’re going to want to make sure you’ve got a good handle on your username.
This is the one thing that will be seen by anyone who views your account and will be the first thing people associate with your brand.
You may already have a name that you’re planning to use for your clothing brand, however, chances are that the particular name is already being used.
Instagram has a list of banned usernames that you should avoid attempting to use and you may find that a popular name has been in use by someone else. You may want to consider using your brand name as your username.
You can find a clothing brand name that suits your business and product by brainstorming a few words and phrases that are relevant to your business.
2. Utilize the hashtags available to you
When you’re posting pictures to Instagram, make sure you include a couple of hashtags. These are the words that precede your caption and they’re used to bring attention to your post. They can also be used as a sort of guide for people who want to see posts similar to yours.
When you fully take advantage of hashtags for this how to grow clothing brand on Instagram, your clothing brand’s visibility will double as hashtags make it easy for people to discover your stuff.
3. Run paid ads on your account
If you’ve already created an account and built up a decent following on Instagram, then you can take things a step further and run paid ads for your account. These ads are similar to those that you would see in your feed, but with you as the one paying for the space. The great thing about advertisements on Instagram is that you can be as specific with your targeting as you’d like.
You can choose to target a certain demographic, post at a certain time of day, or even choose specific locations. The trick to success here is to make sure that your account looks as established as possible before you start spending money on it.
You will of course spend some money on this, but for the effect it has on how to grow clothing brand on Instagram, it’s definitely worth it.
4. Post content on your Instagram
You already know that you need to post photos to Instagram, but what type of photos are best for growing your clothing brand? The good news is that there’s no one set formula that you need to follow.
However, there is a general theme that will work best for your audience. People like pictures of real life, but they also love pretty pictures of things they’d like to have. You’ll want to find a fine line between these two types of posts.
Either way, you’d want to have content on your Instagram if you want this how to grow clothing brand on Instagram to be successful.
5. Reach out to some Instagram influencers for PR.
Everyone in the universe loves free stuff. So it’s unsurprising that this guide on how to grow clothing brand on Instagram has something to do with that.
Influencers on Instagram are a pretty big deal, and if you can gain their favor, then it’d translate to a massive boost to your sales.
The way to do this is simple too. You can just send them a PR package. No need to be too on the nose though, just tell them what you like about them and what made you send those packages.
If and when you’re lucky, they’ll talk about your clothing brand company in their posts and you’d grow your clothing brand that way.
Although you’ll want to take your time building up an audience and garnering their trust, you’ll also want to take advantage of the opportunities at your fingertips.
Hopefully, this guide on how to grow clothing brand on Instagram helps achieve that for you as Instagram really is the future of anything fashion related these days.