How to Start a Luxury Picnic Business: Complete Guide

September 21, 2022

How to start a luxury picnic business – When starting a business, not everyone has the means to know how to do it, especially if it's something as niche and obscure as a luxury picnic. Despite being obscure, luxury picnic services are quite in demand right now.

So in this article, we'll be going over the guide on how to start a luxury picnic business that you can follow should you be interested in starting a luxury picnic business on your own.

What is A Luxury Picnic Business?

how to start a luxury picnic business
Photographer: Guanfranco G | Source: Unsplash

Before we even begin this article on how to start a luxury picnic business, we need to understand what a luxury picnic is. Because, as we mentioned earlier, it’s quite obscure, and you’ve probably heard some winds of it.

A luxury picnic business is a company that offers picnic baskets that are catered to an individual's taste. They usually cater to businesses, special occasions, family get-togethers, bridal showers, weddings, and more.

It's important to note that a luxury picnic basket is not just a regular picnic basket. It's a unique basket that is designed to be a memorable affair. Some of the everyday things you'll find in a luxury picnic basket are:

  • A tablecloth for the picnic,
  • Silverware and plates,
  • Napkins,
  • Table decoration,
  • Drinking mugs,
  • Food,
  • Condiments,
  • Utensils, cutlery, and others.

Why Starting a Luxury Picnic Business is Good for Business

Many people have tried to start a luxury picnic business, and many businesses have attempted to enter the luxury picnic industry. Still, only a few have been able to keep up with the market's demands.

This is because the industry demands a high standard of service, as indicated by the word ‘luxury’ in its title.

As to why the reason luxury picnic is a good business idea, it’s because it’s simply just the trend right now. Weddings have grown more and more sophisticated over the years, and right now, it demands luxury picnic as one of its services.

Starting a Luxury Picnic Business

Finding the right location

Finding the right location will be the first step on how to start a luxury picnic business. You must first find the right location with high foot traffic for people interested in a luxury picnic service.

Try to find a place where you can set up a shop that is easily accessible to customers. Generally, you want to choose a place that has high foot traffic. This way, you'll have more customers in and out of your business.

Finding A Place Close To A Tourist Spot

Tourists will often visit tourist spots, so you will be able to reach more people by setting up close to a tourist spot.

Try To Find A Place That Is In A High-Income Area

This way, you will be able to reach more customers who can afford the luxury picnic baskets that you'll be selling.

The Equipment You'll Need

how to start a luxury picnic business
Photographer: Hannah Busing | Source: Unsplash

Once you've found the right location, the next thing you'll need to do for this how to start a luxury picnic business guide is to get the right equipment to get your shop up and running.

The first piece of equipment you’ll need is, of course, a table. This is where you'll be putting the baskets that you sell.

After that, you will also need to get some chairs. Chairs will be useful for your customers as well as for you and your employees.

You'll also need a cash register for the customers who pay for their baskets. You'll also need baskets to store the picnic baskets that you sell. You'll also need baskets to store the items you use to decorate the picnic table.

And lastly, you'll need bags to store the leftover food from your customers.

Hiring And Training The Employees

The next step how to start a luxury picnic business is hiring and training your employees. Hiring and training your employees is vital for the success of your business. If your employees are unhelpful, your customers will have a bad experience with your business, and they won't come back again.

Try to find employees who are friendly and outgoing. Friendly and outgoing employees will be able to serve your customers better.

You will also want to make sure that your employees are well groomed. Customers will often judge your business by your employees. As we mentioned, you’ll have to train your employees thoroughly as your customers’ first impressions will be decided through them.

The Marketing Strategy

The next thing you will want to do on how to start a luxury picnic business is come up with a marketing strategy for your business.

The marketing strategy is how you will tell your customers that your business exists. There are many ways that you can market your business.

There are many different marketing strategies that you can use to market your business. The best and easiest marketing strategy to follow in this how to start a luxury picnic business service is through social media. More specifically, Instagram.

If you are good with social media, you’ll have better chances of having your business taken off the ground if you advertise it through Instagram.


Now that you know everything there is to know about how to start a luxury picnic business, you can start planning your business.

Make sure to follow the tips and advice we've given you to be successful and profitable with your business. Hopefully, this article on how to start a luxury picnic business proves to be helpful to you in your journey of starting your own luxury picnic business.

We still can’t quite decide whether it’s just a fad or not, but at the moment, the demand is there, and it’s up to you in the end to make the calls for it.

That’s all for this article on this guide on how to start a luxury picnic business. Thank you for reading this article on how to start a luxury picnic business. Read other tips and tricks while starting the business here.

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