Digital marketing for plumbers – It goes without saying how powerful the internet is in this day and age. It can be used for anything and literally anything. Even real-life adjacent jobs like plumbers can benefit from the Internet by employing digital marketing for plumbers.
Confused about where to start? Well, here is some digital marketing for plumbers strategy that can get you started. Because yes, even plumbers can benefit from digital marketing.
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6 Strategies for Digital Marketing
1. Build Your Own Website
The first step to doing digital marketing for plumbers is to build your own website. As a plumber, you can create a site where your customers can find all the necessary information about your company and services.
Your website can be a static website or a dynamic website. A static website is created with a content management system (CMS), like WordPress, Squarespace, Wix, etc. A dynamic website is a website built on a software application that uses a database to store information and display it when needed.
2. Utilize directory listing services
Several online directories can help your business to increase its credibility. Alexa, Yelp, Google My Business, and Facebook are some of the most popular ones.
By listing your business on these directories, you can add more credibility, get more customers and grow your business. These directory services are highly used by customers to find out more information about businesses and to get directions to those businesses.
So, listing your business on these directories can get more customers to your business, and thus, you can do digital marketing for plumbers by utilizing directory listing services.
There are fees charged by every directory to list your business on their platform. But, it’s definitely worth your while as these directories can help you gain more business.
3. Run Facebook ads
Facebook Ads can be highly effective digital marketing for plumbers strategies. And this is not something only plumbers can benefit from, but pretty much every type of business.
However, the trick here is to understand how Facebook Ads work. How do you know which ad type to use, what image should be on top, what should be your call-to-action etc., there are a lot of things you need to keep in mind for your ad to be successful. So, make sure you use the right ad type.
And then, make sure you create a compelling ad image, have a strong call-to-action, and write a compelling ad copy that appeals to your target audience.
4. Write a blog
Blogs are found to be very effective digital marketing for plumbers strategies. Blogging is a great way to gain more customers and more traffic. If you want to start a successful blog, then the key is to create high-quality content that’s useful to your readers.
Most people will find your blog by typing your business name or product name into search engines. If you want your blog to rank high in search engines, you need to create high-quality content regularly.
You should also consider building backlinks to your blog. The more backlinks your blog has, the more people will find your blog. And when people find your blog, they will most likely stay because they will find useful information there.
5. Take advantage of Google Ads
Google Ads can be a pretty useful digital marketing for plumbers strategies. It’s an online advertising service that lets you show ads to people who are searching for services like yours on Google.
You can create an ad that’s designed to show up whenever someone searches for a service like yours on Google. This will help you grow your business and you can display your ads to people in the United States and Canada.
6. Take advantage of Video Marketing
Digital marketing for plumbers – If you have the skills, then you can also try creating videos. Video marketing is a great platform for businesses. Whether you are a plumber or a baker, creating videos can be a great way to market your products or services.
Since people are more likely to click on links to videos than links to articles, creating a video for your website or social media pages can get you more clicks and more traffic. Video marketing can be done on several video hosting websites like YouTube, Vimeo, and DailyMotion.
And those were all the digital marketing strategies you can employ as a plumber. In these days and age, tools like the ones above are a dime a dozen and you should take advantage of that.
This is because it can boost your sales and leads by a ton and they don’t take that much effort to do. Just a bit of a learning curve when you first begin.